Pietra Surfacing

Pietra Surfacing is a family owned business offering stone surfacing in Country NSW.

In February of 2014 I was approached by Matt Collafrancesci to assist he and his father in increasing their private client leads through the creation of a more consistent brand, stronger online presence greater administrative efficiency.

This job involved Photography, Graphic & Web design, Copywriting, the creation of multiple Social Media accounts, Market Research and the generation of digital administrative systems.

With an obvious focus on Quality and Professionalism, the aim of the updated website is to be easily navigable and highly integrated so as feed and be fed by multiple Social Media platforms simultaneously.